Lady Cars

In a very male-biased automotive publishing world, this is sort of a counterbalance: a car magazine targeted at female readers. Lady Cars leaves out the very detailed technical analysis and extended road tests, making more room for images, opinions, fashion shootings and articles focused on self-care, travel, gadgets, shopping and more.

Cars are still the main subject, but they are carefully selected to come closer to the female driver and are always accompanied by important Romanian business and showbiz women, wanting to express their demands and opinions when it comes to design, driving, comfort and versatility.

Notes:

A number of highly competent professionals were engaged in this project. See craciun.info for more details about the product or about the role and the names of those engaged in the project.