Toyota Today

Actually this was a sales brochure more than anything else, turned newspaper because of the casual format, still very familiar with people at the time of publishing. It was a communication tool, part of a large advertising campaign and sales promotion, and it focused on the Toyota models featured in the campaign and on the special prices. Nevertheless, some additional information (technical, practical, ideological) was also included to let people better understand the brand and its products.

Notes:

A number of highly competent professionals were engaged in this project. See craciun.info for more details about the product or about the role and the names of those engaged in the project.